ABOUT NIU
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Niu is the world's leading provider of smart urban mobilty solutions, it has created a new market catagory - smart electric two-wheeled vehicles- to redefine urban mobility with its core team from BMW, Microsoft, Intel, Huewei, McKinsey, KKR, and Brian Capital whom are all commited to change urban commuting globally.

 

Niu currently designs, manufactures and sells high- performance smart e-scooters, and it has a streamlined product portfolio consisting of the NGT, N, M and U series, with multiple models and specifications for direct to consumer, delivery and sharing markets.

Niu has won seven major international design awards, including Red Dot, iF, Good Design, IDEA, Red Star, DFA and Golden Pin in 2017 for the M-Series scooter. The M-Series is the only urban mobility product that has won all seven of these design awards in the past twenty years. In 2017 NIU went on to launch the ultra-lightweight U-Series scooter which has been well recieved by customers and design awards; including the German Red Dot.

 

In just three years NIU had gone from a single product launch in China to a truly global brand with investment from GGV, IDG, Sequoia, GSR, Zhen Fund, innovation works and others.

 

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MISSION
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Our mission is to redefine urban mobility and make life better.

 

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VISION
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Our vision is to become the number one brand for urban mobility, powered by design and technology.

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NIU TIMELINE

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